REG.NO.10/MS&ME WB2016-17

Haats & Showrooms

Manufactured garments are marketed through various weekly markets called as “Haat‟. There are two days haat in every week i.e. on Saturday and Sunday. The multi storied buildings are used for the said haat accommodating about 15000 entrepreneurs/traders. There are 200 – 2000 shops in each haat contributing to 10000-15000 shops. 90 percent of the manufacturers sell their products themselves. It is estimated that majority of the products of the cluster gets sold in these Haats. Few such Haats are Jabbar Hat, ABM Hat, Janata Hat, Express Hat, Khan Hat, VIP Hat , Moti Haat, etc. Small, medium and large manufacturers bring their products in these Haats and the customers from all over the country particularly from the states like Bihar, Orissa, UP, AP, TN, Assam, Karnataka, Chattisgarh, MP, Punjab, Kerala, Punjab buy products from these Haats for catering to the needs of domestic market.

These Haats are wholesale markets. There is bulk selling with minimum quantity of sale. The sellers of the products selling in these weekly Haats are the manufacturers themselves who carry their weekly stocks of goods to these Haats for sale. The buyers are wholesalers or traders or retailers from various states who purchase these products for sale in their states. There is absence of middlemen on the selling side and hence the manufacturers have been able to offer their products at a competitive price.

Many Showrooms are also come up now a day in Metiabruz cluster where manufacturer can sell their products seven days in a week to their customer.